Welcome to Vizionation

Innovative Reports and Content

Vizionation publishes high value, cost-efficient reports and content across a wide range of consumer product and service categories.

  • PURPOSE: idea starters and horizon stretchers – topics  falling outside regular market intelligence programs
  • APPROACH: photo-documented consumer lifestyle surveys, analyzed in the context of industry and government data and societal trends
  • COST EFFICIENT: multi-client syndication saves time/money spent on custom exploratory research by pre-identifying key factors, issues and dynamics
  • BENEFIT: clients expand and enhance existing knowledge, sparking new insights and unexpected opportunities

Vizionation is a sister company of Boomer / neXt, a socio-cultural consultancy training brands to re-generate and grow in the 50+ demographic.

Driver UX Study: The Inside Story – Car Interior Scenes & Secrets

Vizionation celebrates the amazing response to this powerful innovative research with the following 2020 discounts:

  • 40% to current subscribers adding licencees
  • 30% to new subscribers

See Pricing, below, for details

Topline: 88% of Millennials and Gen Xers want better vehicle interior storage solutions

This unique study among drivers aged 25-54 utilizes Vizionation’s breakthrough technique, Consumer Archaeology, adapting the academic field of contemporary archaeology – sometimes called the archaeology of 5 minutes ago – to consumer behavior.

Car Interior Scenes & Secrets is written for: innovators at automakers, OEMs and suppliers:

Product Planners  / UX Designers / Brand Managers / Marketers / Ad Agencies / Strategists

Deliverable: highly visual 230 page report based on 600 surveys, 100 in-depth vehicle case studies, 1,200 consumer photos and expert analysis of socio-cultural trends driving behavior.

The report reveals how drivers use and evaluate storage features in everyday life – and why 88% want better solutions to achieve organization and cleanliness in their busy mobile habitats.

Report Chapters/Topics

  • Millennial/Gen X dynamics and lifestyle profiles
  • Why young moms are under the most pressure
  • Storage & storage feature importance in vehicle choice … current vehicle vs. next time
  • Storage importance & implications: car/sedan owners trending to SUVs/CUVs in future
  • Storage space and place use, contents and evaluation: from the glove box to the cargo area and (yuk) on the floor
  • Transporting children / transporting pets: behavior, concerns and outcomes
  • Food/drink in the vehicle: impacts & implications on cleanliness, order and consumer coping styles
  • Gross, grody & grungy … slips & spills, causes & culprits … where trash winds up: stashes & caches … problems, peeves & pain points
  • Desired improvements & solutions


Multi-client syndication dramatically reduces costs versus comparable custom research; Car Interior Scenes & Secrets, delivers a 6-figure research program for the price of a focus group. Reports are emailed in a PDF format.

New subscriber pricing as low as $3,575 for a single site user (up to 10 downloads) : current subscribers may now add new affiliate licensees at prices discounted by 40%

  • New subscribers and their affiliated entities: Single Site $3,575 / Enterprise $5,350
  • Current subscribers adding new affiliate licensees: Single Site $2,145 / Enterprise $2,815

Additional discounts apply for affiliated brands within the same parent company and/or service providers, i.e., advertising agencies, clients, suppliers. CLICK for full pricing, terms & conditions. 

Exclusions: The report is not available to, and may not be shared with, market research or consulting companies. Vizionation entertains joint venture engagements – contact us to discuss.

Free Fast Facts & Photos:  CLICK to download snapshots from the survey.

Vizionation: Millennial Women in Focus

Vizionation conducts photo surveys among Millennial women, with sub-samples of Gen Z and Gen X, that humanize data and illustrate the real-life brand/product intersect. 

These candid, everyday life  reports open doors to greater brand manager and ad/PR agency insight and innovation. They integrate:

  • Lifestyle oriented survey findings
  • Photo-documentation
  • Industry, government and social trend data
  • Expert analysis

An excellent resource for creatives, strategists and content managers looking to enhance their own thinking with authentic consumer backstories.

Contact us for more information or to order a report(s)  – scroll down for form.

American Women, American Dreams

Get to know Vizionation with this free offer: As an introduction to Vizionation value and data-humanizing insight, we offer a 40 page overview of findings from this remarkable study. CLICK to request the free overview of American Women, American Dreams – note, the full report is available to licensed subscribers only.

We asked over a thousand women aged 18-54 to show what “The American Dream” means to them with selfies and an intensely personal survey.

The data is both surprising and incredibly revealing – and the real life photos are beyond amazing. Richly illustrated, the findings explore perceived progress – and barriers – on the path to The Dream, the roles of material versus non-material aspirations and the inner mind settings against which marketer messaging is calibrated.

Look deeper with the full report, 100 + pages of data, information, insights and images, the results will re-orient creative thinkers across the brand and product spectrum.

Single license (1-10 downloads): $395.  Enterprise license: $695

Cadillac Imagery, Affinity and Aspiration

Cadillac attempted a brand relaunch in 2015 by targeting Millennials. This survey examines how women in this group actually perceive the one-time American favorite, and reveals their level of affinity and aspiration today. It sets perceptions in the context of socio-cultural dynamics, including bonus data from similar research among consumers in the 50+ space.

Single license (1-10 downloads): $495.  Enterprise license: $795

Peanut Butter

The iconic American PB&J sandwich is just one way peanut butter is enjoyed. The survey inventories brands and types on hand, details usage and shows the places and spaces where it is stored – not always as recommended.  Unfortunately, peanut allergies can trigger severe reactions – a food allergy supplement is included. Combine the report with the Allergies & Medications study (below) at a 25% discount for each.

Single license (1-10 downloads): $395.  Enterprise license: $695

Allergies & Allergy Medications

What medications are on hand in households with allergy sufferers and those where regular guests might be affected? Where are meds stored? Vizionation examines the world of allergy sufferers – hay fever to pets and foods – and details precautions taken at home, in vehicles and on airlines. Combine the report with the Peanut Butter study  (above) at a 25% discount for each.

Single license (1-10 downloads): $395.  Enterprise license: $695

Dog Dining Dynamics

What does the doggie dining environment look like – location, bowl, dish, etc. – and what is on hand today?  Brands, feeding style/variations in diet ,reasons for choice, tricks and tips to prevent food boredom. Does the pet’s name affect the type of food served/concerns? BONUS: How do dogs ride in their owners’ vehicles – and what would they say about this if they could speak?

Single license (1-10 downloads): $395.  Enterprise license: $695


America Eats

Barbie to Skillet: What’s Cooking … “All-American” to “Ethnic”?

With so many foods and dishes from around the world so close at hand, whether on the BBQ, in the kitchen or at a restaurant, what are the foods and cuisine types Americans enjoy (we found 20 different regional and national origins)? And in view of all this choice, what do folks think of as “all-American” foods today – and how often do they eat them versus foods that are considered “ethnic”?

Single license (1-10 downloads): $395.  Enterprise license: $695


Vizionation reports are co-authored by Millennial/Gen X ethnographic expert  Michelle Smyth and senior consultants Marc Matthews and Barry Robertson.

To order a report, or for more information, contact us directly.