Barry Robertson

For Millennials 35 Is the New 50

According to the crystal ball that adland dusts off every couple of decades, Generation Z will – yes, you guessed

Gen X shares the blame for Millennials’ love of SUVs U.S. Baby Boomers number 73 million in 2020. The largest

Brexit as a teachable moment for US brand strategists With a GDP of $2.86 trillion in 2018, the UK has

Shepherding Boomers to adulthood Do you remember your first Happy birthday! You’re not old, you’re a classic card? The sender

Grownups hijack cute Generation Z meme We’re all for young entrepreneurs. But the sad reality is that many – maybe

Major motor shows spotlight EVs as the future. Again. The reassuring news from the 2019 motor shows in Frankfurt and

Generational stereotyping: catnip, clickbait … a crock Finally, it’s over! The 50th anniversary of Woodstock Woodshtick has come and gone –

Dropping the ball, adland style A year from now, at the end of 2019, as the ball again begins its annual

Dirty driving / mobile mayhem New research from Vizionation looks deep behind the scenes of everyday Millennial and Gen X

Adland blacklists 17 million Gen Xers – including clients. Oops! With summer almost gone and pumpkins poised, the marketing media will