With offices in Boulder, Colorado, and New York, the VizioNation network of consultants, communications experts, market researchers and strategists trains brands to engage consumers with greater authenticity and increase market share.
We’ve all been over the trail a time or two in virtually every category, advising some of the most successful national and global brands out there.
We’re straightforward, independent and we know our business – guiding maverick managers, curious creatives, innovators and iconoclasts to more profitable product connections and consumer communications.
MANAGING PARTNER: BARRY ROBERTSON – BOULDER, CO
After starting out at McCann-Erickson’s Marplan division in Los Angeles, as a young Boomer Barry co-founded J.D. Power & Associates with trailblazing partner Dave Power before embarking on an independent career as a communications and product positioning consultant, strategist and researcher for domestic and global brands, automakers and leading U.S. ad agencies.
An authority on generational imprinting, his focus is on brand innovation, disruption and sales growth through leveraging the inner-mind socio-cultural software that, unseen, unheard, drives consumer perceptions and purchase behavior across the economy.
MANAGING PARTNER: MARCUS MATTHEWS – NEW YORK, NY
VISUAL STORY ADVISOR: MICHELLE SMYTH – CHICAGO, IL
SENIOR CREATIVE ADVISOR: CHUCK NYREN – SEATTLE, WA
SENIOR PUBLIC & MEDIA RELATIONS ADVISOR: MELODY KIMMEL – MONTCLAIR, NJ
SENIOR ADVISOR / COMMUNICATIONS: CURTIS SIMMONS – NEW YORK, NY
SENIOR ADVISOR / MISINFORMATION BACKSTOP: DAVID ALLAN VAN NOSTRAND – BOCA RATON, FL
SENIOR ADVISOR / LIFE & CAREER COACH: CHARLES SHILLINGBURG – PHOENIX, AZ
SENIOR CONSULTANT: ANGELA BATTANI – DETROIT, MI
SENIOR CONSULTANT: ANDREA LEVY – NEW YORK, NY
QUALITATIVE RESEARCH: Aperture Market Research – TAMPA, FL
CAR-BUYING WOMEN EXPERT: HER CERTIFIED – PHOENIX, AZ
PR & MARKETING AGENCY: Girlpower Marketing – SOUTHERN CALIFORNIA
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Whether Gen Z, Millennials, Gen X, Boomers or Pre-Boomers, the VizioNation newsletter takes thought leaders beyond data, metrics and statistics to reimagine generationally authentic engagement.